We were tasked with creating our own dynamic brand identity and a range of touch-points for a new, unique festival experience. My festival is a multi-sensory day festival aimed at creating an inclusive and safe space for autistic young adults who may not have had the chance to experience a festival, as they do not cater to their needs. Each room will be a different combination of the 5 senses, creating a flexible way of guiding yourself from room to room in the festival. Different sensory triggers can appear individually, so Flow Festival lets you create your own sense led path.
Festival touchpoint mockup examples including colour coded system that allows you to navigate yourself through the flow of multi sensory guided rooms. There is also a downloadable sound track and brochure that explains the ethos of the event.
Inspirational mood-board for design of Flow Festival. Sensory rooms were a huge inspiration, looking at their colours and textures and how I can apply these core features to the design of my touchpoint. This was also integral to my research and in my understanding of how autistic needs needed to be catered for to succeed as a festival/event.
